CRM (Customer
Relationship Management) and SCM (Supply Chain Management) are two other
categories of enterprise software that are widely implemented in corporations
and non-profit organizations.
CRM (Customer Relationship Management)
Customer
relationship management (CRM) is a term that refers to practices, strategies
and technologies that companies use to manage and analyze customer interactions
and data throughout the customer lifecycle.
·
Marketing
·
Sales
·
Feed Back
·
Support
SCM (Supply Chain Management)
Supply chain
management (SCM) is the management of the flow of goods and services. It
includes the movement and storage of raw materials, work-in-process inventory,
and finished goods from point of origin to point of consumption.
·
Raw material
·
Components
·
Manufacturer
·
Retailer
·
Consumer
ERP
vs. CRM and SCM
The primary
goal of ERP is to improve and streamline internal business processes, CRM
attempts to enhance the relationship with customers and SCM aims to facilitate
the collaboration between the organization, its suppliers, the manufacturers,
the distributors and the partners.
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